The Integrated Edge: Boosting Business with Unified Marketing Tech and AV
In-person Event | 25 September 2025
Join us for a focused executive event at Towcester Racecourse to explore how digital transformation is reshaping live sport – starting with Greyhound Racing UK. From unified marketing technology to real-time content delivery through advanced AV systems, this event is built for decision-makers ready to drive smarter, faster and more connected business outcomes.
Event Details:
Date: 25 September 2025
Time: 9 am – 12:30 pm GMT
Venue: Towcester Racecourse, London Road, Northamptonshire, NN12 6LB
Attendance: Free, but registration is required.
Who should attend?
This event is designed for senior leaders seeking innovation through digital capability:
- Marketing Directors & CMOs
- Business Owners & Managing Directors
- Senior Leaders in Sport, Leisure and Events
- Venue & Hospitality Operators
- Digital Transformation and Innovation Leads
- Greyhound racing venues and stakeholders
What you’ll take away?
- A blueprint for marketing operations powered by Hootsuite, Muck Rack, MS Dynamics, Monday.com, and Power BI
- How a multi-tenant Ruby on Rails CMS enables content personalisation at scale
- Insights into managing digital campaigns with full transparency and control
- Real-world application of Microsoft solutions including Teams, SharePoint, and OneDrive
- Live demonstration of AV-based content delivery in a fast-paced venue environment
Agenda
9:00 AM – Welcome Coffee & Networking
9:15 AM – Session 1:
“Today’s keynote with Greyhound Racing UK: Digitalising a traditional sport and moving from strategy to execution”
A behind-the-scenes look at how Greyhound Racing UK integrates tools like Hootsuite, MS Dynamics, and a custom-built Ruby on Rails CMS to streamline content creation, publishing, and campaign management across multiple venues.
9:45 AM – Session 2:
“Marketing That Moves: Building a Unified Digital Architecture”
A behind-the-scenes look at how Greyhound Racing UK integrates tools like Hootsuite, MS Dynamics, and a custom-built Ruby on Rails CMS to streamline content creation, publishing and campaign management across multiple venues.
10:30 AM – Coffee & Refreshments
11:00 AM – Session 3:
“Campaigns with Control: Managing Strategy, Execution and Insight”
Discover how platforms like Muck Rack, Monday.com, and Power BI provide a closed feedback loop from campaign planning through to performance analytics.
11:30 AM – Session 4:
“Digital Signage in Action: Real-Time Content at the Racecourse”
Explore the new AV installation at Towcester and how content is delivered on the spot using dynamic scheduling, cloud distribution, and Microsoft ecosystem tools like SharePoint and Teams.
12:00 PM – Guided Tour of Towcester Racecourse
An exclusive walkthrough of the newly enhanced digital infrastructure – including AV displays, signage points and operational control hubs.
12:30 PM – Lunch and Networking
An opportunity to connect with peers and experts.
CONFIRMED SPEAKERS
Mike Davis
CEO @ Greyhound Racing UK
Sharing the Greyhound Racing UK journey from vision to launch, and how technology made it all possible within 6 months.
David Daniels
Sales Director @ AVolution (formerly ITSL Group)
Offering practical guidance on how AV technology blends digital and offline experiences.
Hristina Stefanova
Head of Marketing Operations @ Goose’n’Moose
Detailing the ins and outs of designing a blended (off-the-shelf and custom tools) martech ecosystem and kicking it into gear within a few months.
Dr. Georgios Michalakidis
Managing Director @ Blue Tea
Exploring “a single view of the business” and how to integrate data from multiple systems into a single central dashboard.
HOST
Joe Evans
Join The Event / Register Below
Call Us:
0800 024 6979
Find Us:
Blue Tea Ltd
Unit D4, West Entrance,
Fairoaks Airport,
Chobham, GU24 8HU
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